What is Product Listing Ads?
Product Listing Ads are search ads that include richer product information - including product image, price, and merchant name - without requiring additional keywords or ad text. Whenever a user enters a search query relevant to an item in your Google Merchant Center account, Google may automatically show the most relevant products along with the associated image, price and product name.
Product Listing Ads are charged on a cost-per-action (CPA) basis, which means that you only pay when a user clicks on your ad and completes a purchase on your site.
Why You's use them?
Product Listing Ads create a more engaging user experience while making it easy for you to promote your entire product line on Google.com. And because Product Listing Ads are charged on a CPA basis, you pay only for the conversions your ads receive.
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