AdWords Product Listing Ads in CPA Basis

What is Product Listing Ads?

Product Listing Ads are search ads that include richer product information - including product image, price, and merchant name - without requiring additional keywords or ad text. Whenever a user enters a search query relevant to an item in your Google Merchant Center account, Google may automatically show the most relevant products along with the associated image, price and product name.

Product Listing Ads are charged on a cost-per-action (CPA) basis, which means that you only pay when a user clicks on your ad and completes a purchase on your site.

Why You's use them?

Product Listing Ads create a more engaging user experience while making it easy for you to promote your entire product line on Google.com. And because Product Listing Ads are charged on a CPA basis, you pay only for the conversions your ads receive.

Ad Sitelinks now available for any campaign - Inside AdWords

Ad Sitelinks now available for any campaign - Inside AdWords

Back in November we launched Ad Sitelinks to help you get even better results from your top performing ads. Since then, we’ve seen advertisers experience huge gains with Ad Sitelinks, boosting their clickthrough rates on average by more than 30%. Today, we’re introducing a new one-line format that allows you to get the benefits of Ad Sitelinks for even more of your campaigns, including your more generic, unbranded campaigns.

What’s more, we’re also enabling the option to set up Ad Sitelinks for any campaign. This means that you don’t have to wait for your campaigns to pre-qualify before you can set up Ad Sitelinks.

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When a user’s query matches a keyword in your Ad Sitelinks-enabled campaign, Google will automatically determine if your ad qualifies to show Ad Sitelinks and whether to show the two-line or the one-line format based on the quality of that ad. Ads that currently qualify for the two-line format will not be affected by the addition of the new one-line format.

You should keep in mind that Ad Sitelinks is a campaign-level extension, so the links you create should be relevant to any ad in that campaign.

You’ll find the option to set up Ad Sitelinks in your Campaign Settings tab. It will appear as "Show additional links to my site" under the "Ad extensions" section.

To learn more about Ad Sitelinks, read our FAQ in the Help Center.

Posted by Dan Friedman, Inside AdWords crew

Source Google Adwords Blog