Hi Readers. Am Sathiya introducing you all through this blog to deliver online SEO Book. You can Learn the following Category. Though this you can get good idea about Search Engine Optimization which is a booming technology which is in need for Every Business website to Increase SERP( Search Enging Result Page), Visibility & ROI ( Return On Investment). Every category will be updated soon.
INTRODUCTION: What is Search Engine Marketing?
Chapter One: Search Engine Optimization
* The Reality of Search Marketing: Getting Past What You Think You Know
* Understanding the Pinocchio Effect
o But What About the Sandbox?
* The Number One Rule of Organic Search Marketing
Chapter Two: Selecting the Right Keywords to Target
* The Language of the Search Buying Cycle
* Should You Use a Keyword or a Keyword Phrase?
* Getting Started with Keyword Research
* Keyword Research Tools
o Yahoo Search Term Suggestion Tool
o Free Wordtracker Suggestion Tool
o Wordtracker Paid Service
o Trellian’s Keyword Discovery Tool
* How Many Keyword Phrases Should You Target?
* Testing Your Research
* Understanding the Long Tail
* A Tip for when You are Just Starting Out
* Popular Search Term Lists
Chapter Three: Search Friendly Copy Editing
* Matching Phrases to Your Content
* How to Create Keyword Rich Page Copy
* Understanding Keyword Density
* Understanding How Keywords Fit into Copy
* A Word of Warning About Keyword Density
* Understanding Semantics and Search Engines
* The Importance of Having Enough Page Copy
* How Search Engines Recognize Words
Chapter Four: Setting Up and Coding Your Site
* Domain Names
* Hosting Issues
* Site Maps
* The Importance of Clean Code
* Using CSS Positioning
* Framed Content
* Getting Around Flash
* Javascript Files
* Optimizing Dynamic Content
* Other File Formats
Chapter Five: Optimizing Tags and Attributes
* The Title Tag
* Meta Keyword Tags
* Meta Description
* Heading Tags
* ALT Attribute
Chapter Six: Getting Your Site Indexed
* Understanding Site Submission
* How Will the Search Engines Find My Site?
* Submitting to Directories
o Locate the Proper Category for Your Web Site
o Write an Appropriate Description
o Submit Your Site
o Major Directories
o Smaller Directories
Chapter Seven: Link Building
* What is Link Popularity?
* Why Build Links?
* Understanding the Importance of Link Text
o What Makes for Good Link Text
* Getting Links to Your Site
o Asking for Links pg 53
+ Talk in Terms of Other People’s Interest
+ Make the Other Person Feel Important
+ Use Names Whenever Possible
+ Try to See Things From Other People’s Point of View
o Link Building as Relationship Building
o Reciprocal Linking
o Incoming Links
o Buying Links
o Gaining Links Naturally
+ Press Releases
+ Building a Community
+ Other Free Tools
+ Offer Product Reviews
+ Affiliate Programs
o Search Engines are Better at Valuing Links
o Outgoing Links
o What Not to Do
Chapter Eight: Pay-Per-Click Advertising
* Why Use Pay-Per-Click Advertising
* The Number One Rule of Pay-Per-Click Advertising
* Essential Points to Consider in a Pay-Per-Click Campaign
* Finding the Phrases That Convert
* Deciding Which Phrases to Use
* Knowing What Your Conversion Rates Are
* Setting a Pay-Per-Click Budget
o Cost of Generating Business Leads
o Cost of Generating Product Sales
* Testing and Analyzing to See What Works
* Tracking Your Results
* Writing Effective Pay-Per-Click Ads
* The Importance of Landing Pages
* Which Engines Offer Pay-Per-Click Programs
o Google AdWords “Starter Edition”
+ Why Starter Edition is Good for Small Business
+ Why Starter Edition is Bad for Small Business
* Do Your Research
* Targeting Your Best Audience
o Understanding Dayparting
o Demographics via MSN AdCenter
o Demographics via Google AdWords
o Some Things to Consider About Demographic Targeting
Chapter Nine: Viral Marketing
* A Low Cost Alternative for Creative Businesses
o Create Ideas That Will Interest People
o Appeal to People’s Egos
o Appeal to the Heart
o Know What Motivates Your Audience
o Ideas Spread Because They Are Important to the Spreader
* Getting Started
o Refer a Friend Options
Chapter Ten: Getting Professional Search Marketing Help
* Deciding to Hire Out Your Search Marketing
* Reviewing Service Offerings and Prices
* Finding a Reputable Company or Consultant
* What Size Company Should You Hire?
o Individual Consultants
o SEM-Only Specialist Firms
o Large Marketing Firms
* Finding Free Search Marketing Help
